We’ve been using Social Media for DMN Logistics for around 4 years, and we’ve really enjoyed some of the campaigns and feedback we’ve received through the various platforms. We have a modest amount of followers, but I thought I’d do some research into just how big the reach is on these rapidly expanding sites, and see if we are doing it right ?
Facebook – 1.13 billion daily active users, more than 50% of which are mobile only. They add 500,000 new users every day, that’s 6 new profiles per second !
In the business world, 50 million small businesses have active pages, and 3 million of these are paying for advertising. 75% of brands on Facebook promote their posts (promote = pay for Facebook to display their posts to users that may not ordinarily see them)
Twitter – 100 million daily active users, 82% of which are using mobiles to access. 44% of accounts created left before they were ever used.
On the business side of things, 130000 businesses advertise actively on Twitter, with 83% of big business engaging with their customers this way.
Linkedin – (Facebook for grown-ups) has 470 million active users, with 25% using the site monthly. 1 of every 3 professionals on the planet is on LinkedIn. There are over 4 million company pages which drive more traffic to blogs and websites than Facebook and Twitter combined. 87% of recruiters use LinkedIn in the recruiting process. 87% !
What does all this mean ? It means that we’re off to start advertising on LinkedIn to find some more of the best possible staff and drivers for our business ! (And we’re going to Facebook to see that video of the angry sheep…).